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| May 2014 |
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2 |
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| 頁數：337-342 |
| 李美華：《台灣客家族群媒體與文化傳播：再現、效果、語藝傳播》 |
| Meihua Lee: Taiwanese Hakka Media and Cultural Communication: Representations, Effects, and Speech Communication |
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| 作者 |
彭文正 |
| Author |
Weng-jeng Peng |
| 關鍵詞 |
客家族群媒體、文化傳播、再現、效果、語藝傳播 |
| Keywords |
Taiwanese Hakka Media, Cultural Communication, Representation, Media Effects, Speech Communication |
| 摘要 |
本書有三個目的：(一)從媒體再現的角度看行政院客家委員會成立前後6年台灣三家主流報紙如何再現客家形象；(二)探索台灣客家族群媒體的使用者圖像及使用動機與效果；(三)探討客家電視台組織認同與組織文化。 |
| Abstract |
This book has three goals: (1) To show, from a representational point of view, how the image of the Hakka is represented by Taiwan's three mainstream media. (2) To explore the uses and gratifications of Hakka media, and (3) To study the organizational identity and culture of the television station, Hakka TV. |
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